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Lead Generation Pricing for Installation Businesses
Our prices are tailored to your unique business requirements, so you only pay for the lead types and volumes you need. Get in touch for a personalised quote or explore our lead options below.
Explore Our Lead Options
Multiple lead options, tailored to suit you.
Pay As You Go
Our PAYG lead option lets you purchase the exact volume of leads that you want. One-time pay, one-time send – no minimum contract. We validate contact data, including names, emails and phone numbers, and send the lead to you in real-time. All of our PAYG leads are exclusive to you for 30 days.
Perfect for:
- Teams that want full control over lead volumes without long-term commitment.
- Businesses testing new regions or services before scaling spend.
- Companies that can follow up within a few hours but don’t need instant contact.
Qualified Leads
We qualify leads via high-intent lead forms that ask potential buyers the questions you need to know. They’re vetted against specific criteria, like budget, homeownership, electricity consumption and more. Once we’re certain that your product meets the buyer’s needs, we’ll send over the validated contact details.
Perfect for:
- Companies that want a consistent and predictable flow of leads in their pipeline.
- Teams that can follow up with leads on the same day but don’t need instant contact.
- Businesses that need flexible data purchase options to accommodate shifts in demand.
Hotkeys
Our hotkeys deliver engaged, high-intent leads to your sales reps in real-time via telephone transfer. We pre-qualify them, evaluate readiness to buy, and pass the hottest leads on to your reps for an in-depth but efficient sales and booking conversation.
Perfect for:
- Sales teams with real-time availability to respond to live calls.
- Busy sales teams that want to speed up lead response times to maximise conversions.
- Companies with inbound call centres looking to boost capacity.
Premium Appointments
Fully booked, confirmed and exclusive appointments with high-intent, sales-ready decision-makers. We qualify the lead in line with your criteria (ensuring that you’re a perfect match) and then schedule an appointment on your behalf.
Perfect for:
- Companies with high-value, complex sales cycles that require specialised outreach.
- Teams that want time to prepare bespoke pitches before engaging with leads.
- Businesses with high sales abilities but no appointment booking software.
Compare Lead Options at a Glance
| PAYG Leads | Hotkey Leads | Confirmed Appointments | Qualified Leads | |
|---|---|---|---|---|
| Contact Method | Form with data delivery | Instant live call transfers | Booked appointments | Form with detailed lead data |
| Level of Qualification | Basic validation | Fully qualified & ready to speak | Fully qualified & pre-booked | Qualified with detailed filters |
| Sales Effort Required | Medium | High (instant response required) | Very high (focus on closing) | Medium |
| Conversion Journey | Follow up → nurture → convert | Live conversation → book → close | Pre-booked appointment → close | Nurture → convert |
| Minimum Order | 50 min/week | 10 per week | 10 per week | 50 per week |
| Exclusivity | 30 days | 30 days | Forever (not resold) | 30 days |
| Best Response Time | As soon as possible | Immediate | Confirm day before / on day | Within minutes |
How We Calculate Your Pricing
Lead volume
Larger volumes cost more overall but usually less per lead. Think ‘multibuy discount’ of sorts at our discretion. Chat with our team for more info.
Lead delivery
Leads delivered as confirmed appointments or hotkeys typically cost more per lead. You do, however, get quality ensured, with a person ready to talk in detail or pitch without having to do the chasing yourself!
Exclusivity
All of our leads are exclusive for 30 days. We do offer discounted old dates once this exclusivity has passed – ask us for more information about this.
Filters
We filter leads according to your specific criteria. So, our pricing varies depending on how in-depth your requirements are. The more filters, the higher the quality – it’s an art and science to balance it correctly!
Want to know more about how we calculate pricing? Our BDM can give you all the details, specific to your industry, product focus, and the lead types and volumes you need.
We generate insulation leads that directly lead to sales. See how much revenue you can generate by receiving exclusive leads from Sales Fuel.
No sign-up needed. No strings attached. Just a straight answer.
Calculate Your Results
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*Note: this is just an example figure, actual number could be different, please fill the contact form and speak to our Lead Expert.
Our Quality Guarantee
We pride ourselves on delivering high-quality leads only. If you receive a lead that doesn’t match your criteria, we’ll replace it at no extra cost. If you’re not happy, neither are we. For more insights into how our replacements work, head down to our FAQ section below.
How To Choose The Best Lead Generation Type For You
Need help choosing? We’ve got you covered. These are the 3 things our clients consider when making their decision:
Business Goals
Are you looking to generate fast sales and revenue? Increase long-term lead value? Boost growth? Certain lead types excel in different areas, so consider your priorities when making your decision. Our friendly team are here to help you make the best choice for your unique business goals.
Speed-to-Lead Capabilities
Our clients evaluate their speed-to-lead to gauge how quickly they can respond to enquiries (and, in turn, which of our options suit them best). The faster you call, the higher your conversion rate. Hotkeys work best for companies that can answer calls instantly, whereas PAYG and Confirmed Leads offer more flexible response times. Not sure? Book a call to discuss your capabilities with our lead specialist.
Budget
Our affordable B2B lead generation pricing suits a range of budgets, and we’re committed to helping you choose the best option for your needs. Whether you’re seeking a one-time purchase, a low upfront commitment or a long-term partnership, we have the solution for you. We offer personalised quotes that are tailored to your needs — speak to our team to get yours!
Still not sure which option fits you best? We can talk you through the mix that usually works for businesses like yours.
Lead Generation Pricing FAQs
Are Sales Fuel's home improvement leads exclusive?
Yes. Our leads are 100% exclusive to you for 30 days across all of our products. This is your lead forever and ever and ever.
Do I pay more for exclusive leads?
No. We guarantee 30 days of exclusivity at no extra cost across all our options.
How much do leads cost?
We determine the cost of your leads based on the volume and type of leads you want, as well as any specific filters. Give us a call for our full price list and a bespoke quote.
Does Sales Fuel offer short-term contracts?
Yes! Our PAYG leads are one-time buy, one-time send, so you’re not locked into a contract. We also offer short-term weekly contracts to suit you.
How do I pay for my leads?
We take payment upfront once we’ve both agreed on your price. Then, we’ll deliver the volume of leads you requested.
Are hotkey leads available for all types of industry leads?
Currently, we can only do hotkey leads for our solar clients. We’re looking to expand the service, however, so if you want this for your product, give us a call to discuss!
What can I do if a lead doesn’t match my criteria?
We take great care to ensure that you’re only matched with high-intent leads that meet all of your criteria. But if you’re not satisfied, we’ll replace the lead at no extra cost to you.
Still Got a Question? We’re Here to Help.
Ready to Partner Up With Sales Fuel?
Start your growth journey today with premium leads that you can trust.