01484 627735
B2B Lead Generation For Installers, Contractors & Home Improvement
Lead generation was broken — so we fixed it. We’re a B2B lead generation agency based in Brighouse, West Yorkshire, committed to delivering high-intent leads to expert installers in Solar, Insulation, Windows & Doors, Air Source Heat Pumps, Boilers and many more…
Who We Are
We provide exclusive, high-intent leads for installers and home improvement brands across mainland England, Scotland and Wales. Our team sources, qualifies, and connects you with ready-to-buy customers, so your sales reps can spend more time closing and less time chasing.
Here’s what you get with Sales Fuel:
- Exclusive leads for 30 days
We don’t share your leads, so you’ll never compete with other installers for the same job. - Compliance
Get GDPR-compliant lead data that you can trust to sustainably grow your business. - Pre-qualification
Save time and money by connecting with verified customers that meet your criteria. - Flexibility
Choose from a variety of lead options to suit your goals, budget and responsiveness.
New to Sales Fuel? Explore our lead options.
Industries and Sectors We Work With
From local trades to national installers, we connect you with homeowners actively seeking your services.
Solar Panels Leads
Insulation Leads
Windows & Doors Leads
Air Source Heat Pumps Leads
Boilers Leads
Kitchens Leads
Bathrooms Leads
Roofing leads
Spray Foam Removal Leads
Bespoke Leads
Our Vision & Goals
We strive to be the UK’s best lead generation agency for home improvement companies.
Our Story
We’re more alike than you think! We’ve sat on your side of the table, so we know just how painful no-shows and weak leads are. From raw data and contacting to quoting and installing, we’ve been there!
Sales Fuel began as a tiny company, selling solar PV directly to clients. After periods of dead-end leads and long lulls, we realised that something had to change. So, we built a custom lead generation model focusing on qualification and quality.
Soon, we were generating leads far beyond cities our reps could reach. We began selling these leads to other businesses—and we were reborn as a B2B lead generation and growth agency.
Our Mission
We don’t just aim to deliver leads. We aim to deliver growth and results that have a direct impact on your bottom line. Our lead generation model is purpose-built to:
Reduce no-shows and cold appointments so that your sales team are never sitting idle or wasting time on unproductive conversations.
Drive down cost-per-lead and improve close rates to maximise ROI and profitability.
Make cost-per-sale more predictable for resilient, long-term growth.
Our qualification process is designed to fuel pipelines with real, verified, high-intent customers, not cold traffic.
Our Vision
We want to be with you for the long haul, supporting you (and celebrating with you) as your business thrives.
As a long-term Sales Fuel partner, you’ll see lower customer acquisition costs, a reduced sales cycle, and scaled revenue as we work together to attract, nurture, and convert high-quality customers. A win for you is a win for us.
Meet Our Team
Get to know our passionate UK-based team of lead gen experts!
Ben Rattle
Sales Director
Ben makes sure your campaigns outperform and hit their targets, turning leads into revenue. He enjoys cheering his children on in theatre and football.
Jake Wiley
Finance Director
Jake is our Master of Coin, ensuring every penny spent is accounted for, from software and staff to invoices and tax. If he’s not in the office, he’s in the gym!
Simeon Yianni
Simeon wins you high-quality leads with tailored marketing, an all-rounder across CRM, PR, Strategy, Compliance, and more. Running and football are his thing!
Kaylan Bland
Head of Paid Media
Kaylan targets leads with powerful digital ads that put your product in front of the right people. He loves to travel and chase new adventures.
Georgia Rattle
Business Development Manager
Georgia prospects clients, handles orders and shows how we help grow sales. She’s a new mother, so she has her hands full outside the office, too!
Puneet B
Head of SEO
Puneet is our SEO Guru, driving website traction through innovative strategies. He enjoys music, single malts, family road trips, swimming and Microsoft Excel!
Luke Bower-Massey
Head of Video
Luke films and directs all our videos. A former BBC creative, he knows how to capture customers’ attention. If he’s not making films, he’s watching them.
Anastasia Letremy
Call Centre Manager
Tasi ensures we deliver top-notch customer service while handling returns, billing, staffing, and reporting. She has a passion for beauty and a love of dogs!
Kier Rutherford
Content Writer
Kier turns words into views and form-fills as part of our SEO and Marketing strategy. If she’s not reading a classic novel, she’s at a metal gig.
Nathan Miller
Video Editor
Nat uses masterful editing skills to amplify our videos from great to first-class. He’s also a retro gamer who’s finished “The Ocarina of Time” 14 times!
What We Do
Pay‑As‑You‑Go Leads
Buy PAYG leads as and when you need them for ultimate flexibility and control over your lead volumes and budget. Get the verified contact details of pre-qualified leads delivered straight to you, completely exclusive for 30 days.
Qualified Weekly Leads
Regularly receive qualified leads that are compliantly sourced and vetted against your specific criteria. Real contact details, real people, real intent.
Hotkey Leads
Capture the hottest leads at the peak of their interest with our high-intent hotkeys. Get qualified, live-call-ready leads transferred straight to your sales team in real time to accelerate lead responsiveness and time-to-conversion.
Confirmed Appointments
Booked and confirmed appointments with pre-qualified, high-value leads, delivering an appointment-to-sale ratio second to none. Our confirmed leads are ready to buy and 100% exclusive to you. We don’t double-book.
Ready to get started?
Our Expertise & Track Record
We’re a UK-based lead generation partner that you can trust to drive real results for your home improvement business.
40+ years of combined experience in home‑improvement lead generation.
20+ active installer and home‑improvement clients.
4,000+ qualified leads delivered per week across our client base.
We have established long-term client partnerships with Evergen, Eco Energy, Spark, and Nutec.
Want the full story? Read our case studies to discover how our clients achieved their business goals.
Our Partnerships and Integrations
We work with trustworthy tools to secure your data and deliver premium experiences to clients and customers.
FLG
Lead Byte
Connex
Dot Digital
Zapier
