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Live
973K+
Total Leads Generated
174,400
Total Leads Sold
490
Total Clients Served
973K+
Total Leads Generated
174,400
Total Leads Sold
490
Total Clients Served
973K+
Total Leads Generated
174,400
Total Leads Sold
490
Total Clients Served
973K+
Total Leads Generated
174,400
Total Leads Sold
490
Total Clients Served

Cookie Policy

Sales Fuel Ltd | https://sales-fuel.co.uk/
Last updated: 21 May 2026

1. Introduction

This Cookie Policy explains how Sales Fuel Ltd (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit https://sales-fuel.co.uk/ (“our website”). It explains what these technologies are, why we use them, and your rights to control their use.

We are committed to being transparent about how we collect and use your data. Please read this policy alongside our Privacy Policy.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.

Cookies can be:

3. How We Implement Cookie Consent

Our website uses Google Consent Mode v2 (Advanced Mode) to manage how tracking technologies behave based on your consent choices. Consent is managed through the GDPR Cookie Compliance plugin, which controls Google Tag Manager and all tracking scripts directly.

3.1 How it works

When you visit our website, the following process takes place:

3.2 Google Consent Mode v2 and Modelled Data

We use Google Consent Mode v2 in Advanced Mode. This means that even when a visitor declines analytics cookies, Google Analytics receives cookieless, anonymous pings that record only that a visit occurred — with no personal data or identifying information attached.

Google uses these anonymous signals, combined with data from users who did consent, to produce modelled (estimated) aggregate data. This allows us to understand overall traffic patterns and marketing performance without compromising the privacy of visitors who declined consent.

No cookies are set and no personal data is collected for visitors who decline. The modelled data is statistical in nature and cannot be used to identify any individual.

3.3 Cookie Categories

When the consent banner appears, you can choose to accept or decline the following categories:

4. Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for our website to function and cannot be switched off. They include cookies that enable core functionality such as security, form submission, and session management. You cannot opt out of these cookies.

4.2 Analytics Cookies

We use Google Analytics (GA4) via Google Tag Manager to help us understand how visitors interact with our website. These cookies are only set after you have given consent for the Analytics category. They collect information in an aggregated form, including:

Google Analytics sets cookies including _ga and _gid. You can learn more at policies.google.com.

4.3 Marketing Cookies

When you visit our website via a link containing UTM parameters (e.g. utm_source, utm_medium, utm_campaign), we temporarily store this information in your browser’s sessionStorage — not a cookie — in order to preserve your attribution data until you make your consent choice. SessionStorage data is never sent to any server and is automatically cleared from your browser when you close the tab or window, or when Marketing consent is granted.

If you accept Marketing cookies, the attribution data is promoted from sessionStorage into a persistent first-touch cookie called utm_attribution, which is stored on your device for 90 days. This cookie is only ever written after Marketing consent has been granted and is never overwritten, preserving your original visit source.

When you complete a form on our website, the stored attribution data — along with the information you provide — is transmitted to Lead Byte via Zapier, our lead management platform. This enables us to follow up with you and measure marketing campaign effectiveness.

If you decline Marketing cookies, no attribution cookie is set and no UTM data is transmitted anywhere.

5. Summary of Cookies

Cookie NameProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique users2 years
_gidGoogle AnalyticsDistinguishes unique users (short-term)24 hours
_gatGoogle AnalyticsThrottles request rate1 minute
utm_attributionSales Fuel LtdStores first-touch marketing attribution data including traffic source, medium, campaign and landing page. Only set after Marketing consent is granted.90 days
Session cookieSales FuelForm functionality & securitySession

Note on sessionStorage: When you first visit our website, UTM parameters from your URL are temporarily held in your browser’s sessionStorage (not a cookie) to preserve attribution data until you make your consent choice. This data is never sent to any server and is cleared as soon as Marketing consent is granted or when you close your browser.

6. Legal Basis for Using Cookies

Under the UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we rely on the following legal bases:

7. Your Cookie Choices

You have the right to accept or reject non-essential cookies at any time. You can manage your preferences in the following ways:

7.1 Cookie Consent Banner

When you first visit our website, a cookie consent banner will appear. You can choose to accept all cookies, select specific categories, or decline all non-essential cookies. You may update your preferences at any time by clicking the “Cookie Settings” link in the footer of our website.

7.2 Browser Settings

Most browsers allow you to control cookies through their settings. Note that disabling certain cookies may affect the functionality of our website.

7.3 Opt Out of Google Analytics

You can prevent Google Analytics from collecting data about you by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

8. Third-Party Services

Our website uses the following third-party services that may set cookies or process data:

9. International Data Transfers

Some of our third-party providers (including Google) process data outside the UK and European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO), in accordance with UK GDPR requirements.

10. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated “Last updated” date. Where changes are significant, we may also notify you more prominently.

11. Contact Us

If you have any questions about our use of cookies or this policy, please contact us:

Sales Fuel Ltd
Website: https://sales-fuel.co.uk/
Email: hello@sales-fuel.co.uk

You also have the right to lodge a complaint with the UK’s supervisory authority:
Information Commissioner’s Office (ICO): ico.org.uk | 0303 123 1113

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