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The Problems They Faced
JCA Loft Solutions came to us with an issue that many in the industry face: fitters sat idle during off-seasons, with their diaries swinging from packed to empty. It wasn’t just hitting their revenue hard, but it was affecting brand name, workmanship and team morale, too. So, they began looking for a lead generation service that specialised in insulation leads.
JCA’s Main Goals
For JCA, increasing lead-to-appointment volumes and appointment-to-conversion ratios was a top priority. They wanted more high-quality insulation leads in their appointment calendar year-round, with the goal of converting these leads into customers.
Sales Fuel’s Solution
We worked with JCA to clearly define their ideal customer and got to work creating a bespoke strategy. We used product-specific targeting across PPC ads and social media to engage customers who were actively searching for roll-out insulations, draught proofing, and hybrid insulation.
Each lead’s contact details were captured using our high-intent lead forms, filtered by property type, budget, loft access and other custom requirements.
If the lead passed our qualification process, their details were delivered promptly to JCA’s customer management tools using our secure API integrations.
How Sales Fuel Delivered Quality and Compliance
We delivered compliant, high-quality leads to JCA, by:
- Collecting and sending leads in alignment with GDPR best practices.
- Using verification tools to ensure contact details were real and active.
JCA’s Consistent Lead Funnel Results
In Harry Jones’ own words, the results were ‘more or less instant’:
1 in 3
1 in 3
35%
Because the leads we sent were filtered by property type, budget and timeframe, JCA’s team spent far less time on dead enquiries. They could focus all their attention on ready-to-buy customers, pushing conversion rates up and freeing up their time from prospecting to quoting and installing!
The Long-Term Impact
With a steady stream of fresh, active leads in their sales pipeline, JCA reliably increased their lead volumes, appointment bookings and installs year-round, creating a more predictable revenue flow for sustainable growth.
What Did Harry From JCA Loft Insulation Have to Say About Working with Sales Fuel?
Results were more or less instant with a high return of investment. Installations in the industry we work in tend to fluctuate with the season and time of year. But since using Sales Fuel, we’ve managed to keep a consistent and steady flow of installs regardless of time of the year.
- Harry Jones, Marketing Director
The Long-Term Impact
With a steady stream of fresh, active leads in their sales pipeline, JCA reliably increased their lead volumes, appointment bookings and installs year-round despite seasonal dips. This helped them achieve a more predictable revenue flow for sustainable growth.
How You Can Achieve the Same Results as JCA Loft Solutions
Are you an insulation installer who’s also struggling to find consistent work across seasons? We can set up a similar campaign to deliver high-quality leads on a predictable schedule.
Our insulation lead generation campaigns target customers specifically looking for loft, cavity wall, and internal & external wall insulations.
Fill your sales pipeline with a steady flow of leads to combat demand fluctuations.
Increase conversion rates and sales by acquiring verified, qualified and high-intent leads.
Boost your sales team's productivity (less chasing, more selling!)
Give yourself a competitive advantage with our 30-day exclusivity guarantee.