0148 462 7735
The Problems They Faced
Evergen came to us with a pipeline full of leads that just weren’t converting. And, they knew exactly why: a lack of time and low resource capabilities!
Because of these limitations, their sales team were stuck chasing unsuitable leads and their installers weren’t booking as many jobs.
Evergen’s Main Goals
Evergen had one clear goal: to acquire a steady stream of high-quality leads that would convert into installs. Specifically, they wanted targeted, qualified leads that had the budget, authority, and genuine intent to buy solar, all without stretching their marketing resources past their limits.
Sales Fuel’s Solution
Using our experience of solar panel lead generation, we directly targeted Evergen’s ideal customer: homeowners who were actively searching for solar panel products and battery storage solutions. We produced regular content across a wide range of leading platforms, attaching high-intent lead forms that generated conversions.
Evergen wanted quality leads consistently. So, we created a custom package of hotkey leads and web form leads.
- Hotkey leads: We delivered leads via live call transfer, so Evergen could immediately respond to leads while their interest was at its peak to drive fast conversions.
- Weekly form-fill leads: We also delivered weekly web leads in bulk, filling Evergen’s CRM with a steady stream of high-intent prospects at a scale their sales team could handle.
Each lead was qualified by budget, energy consumption, roof suitability, and other custom filters.
How Sales Fuel Delivered Quality and Compliance
Compliance and quality are our top priorities. We made sure that Evergen received the highest-quality leads possible by:
- Strictly following GDPR best practices for sourcing, using, and distributing leads.
- Ensuring lead’s contact details were real and active using in-depth verification.
Evergen’s 2025 Lead Generation Results
We’re long-term partners with Evergen, producing consistent lead volumes, appointment bookings, and installs.
15%
33%
Every 10
Our thorough qualification process helped Evergen exceed the industry average for solar conversion rates. They were able to connect with more sales-ready customers on a consistent basis, leading to more appointments, conversions, and solar installs.
What Did Michael From Evergen Have to Say About Working with Sales Fuel?
We’ve worked with Sales Fuel for several years now and it’s been nothing short of fantastic. We give them our needs and quite simply put – they deliver. Leads turn to bookings and bookings turn to sales. The leads that get delivered are a combination of Hot Keys and Web Leads, so it’s a good balance for our team to get stuck in with.
Michael Twynam, Managing Director of Evergen
The Long-Term Impact
Evergen no longer deal with mass-quantities of low-quality leads. They can rely on Sales Fuel to produce a regular stream of qualified customers for their sales team, driving more conversions and solar installs without the strain of marketing in-house.
How You Can Achieve the Same Results As Evergen
Are you also struggling to generate high-quality leads for your solar installation business? Our solar leads can help. We’ll set up a similar campaign that targets customers actively seeking solar panels to boost energy efficiency and reduce energy bills.
Save time and money on marketing ads with our tailored campaigns, so you can focus on quotes and installs.
Generate more appointments with leads that have the budget, intent, and roof suitability to buy solar panels.
Achieve more consistent and predictable conversion results to keep your installer’s calendars booked across seasons.
Give yourself a competitive advantage with our 30-day exclusivity guarantee.