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The Problems They Faced
Before joining forces with Sales Fuel, Spark Solar were growing frustrated with their lead generation service. They were being given unqualified and unsuitable solar leads that just weren’t converting. But, they were too busy installing to run the adverts and marketing they needed to generate warm leads themselves.
This meant that they were wasting their sales capacity on dead leads and failing to respond quickly to profitable enquiries. So, they were watching sales opportunities slip through their fingers.
Spark’s Main Goals
What Spark wanted was simple – warmer solar leads, more bookings, and more customers. They needed a lead generation service they could rely on to deliver suitable, qualified leads at a predictable pace. Essentially, they wanted to concentrate on quoting and installing, rather than marketing, chasing, and qualifying.
Sales Fuel’s Solution
We got to work establishing Spark’s budget, the target areas that they wanted leads in, and their custom qualification criteria. From there, we targeted leads looking for solar products across a range of marketing channels, from PPC ads across Google and Bing, to social media and video.
As part of our strategy, we scripted specific terms and highlighted Spark’s USPs to put their brand’s values and expertise at the forefront of their messages. This attracted significant form-fills from leads in the regions that Spark were targeting.
Once captured, we qualified every lead’s homeownership status, budget availability, roof suitability, and other custom criteria laid out by Spark.
They wanted two types of leads, which we delivered:
- Weekly form-fill leads: We sent verified lead data to Spark’s CRM on a regular weekly schedule for a consistent cycle of follow-ups, quoting, and installing.
- Solar hotkeys: We also delivered hotkey leads via real-time live call transfer, allowing Spark to quickly move high-intent leads from enquiry to sale with immediate responses.
To help them maximise conversions, we provided CRM training and lead conversion tips and strategies.
How Sales Fuel Delivered Quality and Compliance
We ensured that Spark’s leads were delivered with quality and compliance by:
- Ensuring that data was collected, used, and distributed in line with GDPR best practices.
- Verifying leads’ contact details to ensure maximum data quality.
Spark’s Peak 2025 Results
We generate appointments and installs for Spark year after year across multiple campaigns. Here are their peak results:
25%
60%
33%
We qualified leads using hyper-specific questions. From budget and purchasing intent to roof measurements, orientation, and shading, we qualified it all to truly gauge suitability for Spark’s products. That – and the tips we gave on how to convert leads with fast, personalised responses – resulted in more high-quality leads, more conversions, and more booked installs for Spark.
What Did Elliot From Spark Solar Have to Say About Working with Sales Fuel?
Leads were delivered over the week, and Sales Fuel gave us a few tips and invaluable training on how to convert them better. This turned more leads into appointments and more appointments into sales, which is exactly what we needed. We’re ongoing partners with Sales Fuel and couldn’t be happier with how it’s going!
Elliot Burnett, Managing Director
The Long Term Impact
Spark wanted warmer leads in their pipeline that would reliably convert, and Sales Fuel delivered. We continue to supply a consistent stream of weekly leads to Spark’s CRM, helping them accelerate their sales cycle and book more installs year after year.
Their sales team spend less time chasing unsuitable leads, and more time selling to high-intent customers that have a genuine need and intent to purchase solar.
How You Can Achieve the Same Results as Spark
Are you also wasting time chasing unsuitable, unqualified solar leads that don’t convert? Our solar lead generation campaigns specifically target leads with the right budget, timeframe, intent, and roof suitability.
Get a consistent stream of solar leads without wasting time on marketing.
Increase conversions and installs by connecting with qualified leads that have been vetted against budget, timeframe, suitability, and more.
Receive expert training on CRM best practices, increasing response times, sales efficiency, and conversion rates.
Give yourself a competitive advantage with our 30-day exclusivity guarantee.