Air Source Heat Pump

Exclusive ASHP Leads for UK Installers — Qualified and Delivered

Stop slowing down sales with cold leads. Fill your pipeline with verified ASHP enquiries from high-intent homeowners, sent straight to your CRM.

We deliver exclusive, pre-qualified air source heat pump leads for installers — ready to pitch, quote, and convert.

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GDPR Compliant
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Exclusive Leads*
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Nationwide Coverage

*Exclusive for 30 days.

Proven Growth and ROI for ASHP Installers in the UK

We don’t just generate leads. We fuel growth for ASHP installers by creating predictable install and revenue streams across seasons and energy price fluctuations.

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972,516+

Leads Generated Since 2018
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490+

Verified Installers Served
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109m

Spend On Ads Across Social Media
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CRM system

HubSpot, Salesforce, Monday.com, and more.
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Password-protected Google worksheet

With view/download access.
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Secure email

Via a password-protected Excel attachment.

Leads delivered how and where you want them, so your engineers can instantly quote and convert.

Home Improvement Companies We’ve Worked With
Logo strip of home improvement clients that have used Sales Fuel to generate qualified leads for installers

Pre-Qualified Homeowners, Ready to Install ASHP

ASHP has a high upfront cost with complex eligibility requirements. If you’re tired of chasing leads that don’t have the right budget, authority or property conditions, you’re not alone. We deliver ASHP leads that are verified, budget-ready, and property-assessed.

  • Verified UK homeowners Our leads are verified property owners who have the right permissions to install ASHPs on their property.
  • EPC & property suitability confirmed We check EPC rating and property suitability to ensure that we only send you properties that are technically viable for heat pump installs.
  • Interest in ASHP within 1–3 months Our leads are high-intent customers, ready to install sooner rather than later. No more waiting months just for a prospect to change their mind.
  • Pre-qualified for budget and need We ask precise questions to qualify customers’ needs and affordability for air source heat pump installation.
  • Product-specific leads for air-to-air heat pumps and air-to-water heat pumps We deliver air-to-air heat pump leads, air-to-water heat pump leads, and hybrid heat pump leads. Specify the products you want more leads for, and we’ll create a bespoke campaign to target customers actively seeking that solution.
a white air source heat pump in a homeowner's garden
a white air source heat pump in a homeowner's garden

Choose the Best Heat Pump Leads for Your Business

We’re generating targeted air source heat pump leads across mainland England, Scotland, and Wales, with different lead options to suit your goals.

an ASHP expert selling an air source heat pump to a middle-aged couple
an ASHP expert selling an air source heat pump to a middle-aged couple

Residential ASHP Leads

Answer qualified homeowner enquiries with a perfect pitch, from new ASHP install enquiries to repairs, servicing and upgrades.

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Sales rep at work with headset speaking to a qualified lead over the phone via hotkey

Hotkeys & Live Transfers

Connect instantly with high-intent leads over the phone, seeking urgent ASHP repairs, servicing, and surveys.

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Man sat at desk on laptop responding to qualified form-fill enquiries

Form-Fill Leads

Get verified lead data delivered to your CRM, Google Sheet or secure email, exclusive to you for 30 days.

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Sales rep at desk on the phone speaking to a qualified appointment lead while writing down notes

Appointments

Pre-booked appointments with high-intent decision-makers who are ready to make a heat pump purchase.

We Supply Heat Pump Leads for UK Installers at Flexible Prices

Buy the best air source heat pump leads for your growth goals at a price tailored to your budget.
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Pay As You Go Pricing

No subscription, no obligation. You pay for the leads you want and we deliver, it’s that simple. Best for exploring the lead volumes that work for you.

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Bulk Discounts

Buy heat pump leads in bulk on a weekly schedule to reduce cost-per-lead. Perfect for keeping your engineers busy week in, week-out.

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Hotkeys & Pre-Booked Calls

Have a sales conversation with high-intent ASHP leads, booked into an exclusive appointment or delivered via live call transfer. The best option for businesses that want the warmest leads to scale premium services.

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Custom Packages

Not sure if a package is right for you? That’s OK. We offer custom packages that work with your budget and needs. Just give our friendly team a call.

Your Strategic Partner in ASHP Lead Generation

From lengthy decision delays to uncertainty around property requirements, ASHP leads are prone to growing cold if they’re not targeted and qualified correctly. We deliver exclusive heat pump leads that are hyper-targeted and qualified in-depth to maximise conversions. See what you get when you choose us for heat pump lead generation.

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Verified and Exclusive Leads for 30 Days

Give your ASHP company a competitive edge by answering single-quote seeking lead enquiries before competitors are even aware.

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Real-Time CRM Delivery

High-intent ASHP enquiries delivered instantly. Quickly respond to urgent repairs and move leads through your pipeline faster.

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AI-Powered Targeting

AI helps us target relevant, local leads looking for your specific services, from heat pump conversions and replacements to new installs.

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GDPR-Compliant Data

We source and use lead data in line with GDPR, so you can be sure that every ASHP lead has given their explicit consent.

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CRM Integrations

Track hot heat pump leads along their buying cycle to boost lead data visibility, engage faster, and land more installs.

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Transparent Reporting

Gauge key metrics like cost-per-install, cost-per-appointment, conversion rates, and ROI.

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No Contracts. Just Results

Generate more ASHP leads, book more jobs, and scale your business without ever signing a contract.

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Scalable to Your Growth Goals

From heat pump servicing and maintenance to full ASHP installs, scale the products and services that matter most to you.

Ready to Scale Installs With Qualified ASHP Leads Across the UK?

Our team can call you within one working day to discuss ASHP lead options, services, and strategies. Chat with Georgia (our Business Development Manager) and Ben (our Sales Director) to start your growth journey.

Speak to a specialist
All fields required

No commitment requiredWe handle your data with GDPR compliance and will never share your details. 

4 Simple Steps to Get Verified ASHP Leads

Verified heat pump enquiries for your local area, specific to your product.

1
Submit a Contact Form
Tell us the areas you’re targeting and the lead volumes you’d like. We’ll be in touch within a day or two, so look out for our call.
2
Speak With Our BDM
Our BDM will walk you through lead volumes and strategies. Finalise your package, buy your leads, and let us do the work.
3
Receive Your ASHP Leads
Get qualified ASHP enquiries delivered on your agreed schedule, directly to the platform your sales team use.
4
Close, Convert & Grow
Convert new customers, carry out more air source heat pump installations, and track your business growth.
Calculate Your ASHP Lead ROI

We generate ASHP installation leads that directly lead to completed jobs. See how much revenue you can generate by receiving exclusive leads from Sales Fuel.

No sign-up needed. No strings attached. Just a straight answer.

Calculate Your Results

All fields required

400 2,000 4,000

*Note: this is just an example figure, actual number could be different, please fill the contact form and speak to our Lead Expert.

Gross Appts Booked
Net Sits (Pitched)
Net Sales
Total Marketing Spend (£)
Cost Per Lead (CPL)
Cost Per Booked (CPB)
Cost Per Pitch (CPP)
Cost Per Sale

Here’s What ASHP Installers Love About Sales Fuel

Read Our Success Stories

Want to know how our leads for installers can drive increased lead volumes, conversions, and sales? Read our case studies for actionable insights and proven results.

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4.9
How Spark Reached a 33% Appointment to Install Rate with Sales Fuel’s Solar Leads
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4.9
How an Insulation Company Hit a 35% Conversion Rate With Sales Fuel Leads
Home Improvement
4.9
How Evergen Solar Converted 33% of Appointments Into Installs With Sales Fuel’s Leads

Your Leads. Your Data. Your Growth.

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ICO-Registered
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GDPR Compliant
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CRM-Compatible
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UK-Based Support

Got More Questions About Our Heat Pump Leads for Installers?

We’re glad you asked. Explore our FAQS to see how we deliver heat pump leads across the UK.

The cost of our heat pump lead generation service varies depending on how many leads you buy (e.g., whether you buy small amounts or in bulk), as well as which lead option you pick. Our pricing page has all the details. Or, you can get in touch with a specialist for a custom quote.

We generate residential leads across buyers with different types of heating systems across the UK. We can also filter leads by property type (detached, semi-detached, terraced), and target customers seeking air-to-air heat pumps as well as air-to-water heat pumps. So, our leads cover all the bases.

Yes. We can explain the BUS grant to homeowners and check grant awareness where relevant before we deliver the lead to you.

Both – and way, way more. We assess the insulation levels, outdoor space availability and the current heating system of the property to make sure ASHP is viable for the potential customer. We also determine homeownership, grant eligibility, budget-readiness and more. For our full qualifications checklist, just give us a shout.

Yes. We can supply air-to-air heat pump leads, air-to-water heat pump leads, and hybrid heat pump leads. Just tell us the product type that you want more leads for, and we’ll target the right customers to help you boost sales of the products you want.

Currently, our ASHP lead generation services cover mainland England, Scotland, and Wales. You can choose the precise location that you want to target, from a specific postcode to an entire region, and we’ll get the leads delivered at speed.

Still Got a Question? We’re Here to Help.

News and Insights for ASHP Installers

We Generate Home Improvement Leads for Installers Across Sectors

Discover how we can fill your sales pipeline with leads that convert, specific to your home improvement industry.

Ready to Get Air Source Heat Pump Leads?

You focus on ASHP installs — we’ll deliver the demand.

10% off. Zero effort.

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